Paid Ads that drive revenue
Paid ads that turn clicks into customers — targeted Google, Facebook, and Instagram campaigns built to lower CPA, boost ROAS, and scale predictable revenue
3.8×
Average ROAS for our clients
42%
Average reduction in cost per acquisition
200+
Campaigns managed across Google & Social
98%
Client retention rate year over year
Our Paid Ads Services
Full-funnel paid media management across every major platform — built to convert.
Search Engine Marketing (SEM)
Capture high-intent buyers the moment they search. We build tightly structured Google Ads and Microsoft Advertising campaigns with advanced keyword research, intent mapping, and smart bidding strategies that improve Quality Score and lower CPA.
- Keyword research & competitor gap analysis
- Conversion-focused ad copy & extensions
- Smart bidding & Quality Score optimization
- Negative keyword management
Pay-Per-Click (PPC) Advertising
Drive predictable growth with cross-channel PPC campaigns built around intent, creative, and conversion. We design, launch, and continuously optimize campaigns that lower acquisition costs and turn clicks into loyal customers.
- Cross-channel campaign architecture
- A/B testing for ads & landing pages
- Audience segmentation & targeting
- Continuous bid & budget optimization
Social Media Advertising
Reach your ideal audience on Facebook, Instagram, LinkedIn, and TikTok with scroll-stopping creative and precision targeting. We manage full-funnel social campaigns from awareness to conversion.
- Facebook & Instagram Ads management
- Custom & lookalike audience building
- Creative strategy & ad design guidance
- Retargeting & remarketing campaigns
Google Shopping & Performance Max
Maximize e-commerce revenue with optimized Shopping campaigns and Performance Max strategies. We manage product feeds, bidding, and creative assets to drive qualified buyers directly to your product pages.
- Product feed optimization & management
- Performance Max campaign setup
- Shopping ad structure & bidding
- ROAS-focused scaling strategies
Remarketing & Retargeting
Re-engage visitors who didn’t convert the first time. Our remarketing strategies use dynamic ads, custom audience lists, and sequential messaging to bring warm prospects back and push them over the finish line.
- Dynamic remarketing ad creation
- Custom audience list segmentation
- Sequential ad messaging funnels
- Cross-platform retargeting setup
Conversion Rate Optimisation (CRO)
More traffic means nothing without conversions. We audit your landing pages, test hypotheses, and implement data-backed improvements that turn more of your paid traffic into leads and sales.
- Landing page audit & recommendations
- A/B & multivariate testing
- Heatmap & user behaviour analysis
- Form & checkout optimisation
Why Choose LeadWise for Paid Ads?
We don’t just run ads — we build revenue engines. Here’s what sets us apart.
Data-Driven Approach
Every campaign decision is guided by real-time data, rigorous A/B testing, and audience segmentation. We allocate budgets to the highest-return channels and keywords — lowering CPA and increasing lifetime value.
Transparent Reporting
You get intuitive dashboards, weekly performance summaries, and plain-language insights showing exactly how your ad spend translates to revenue. CPA, ROAS, CTR, and conversion trends — always visible, always actionable.
Continuous Optimisation
Performance never rests — neither do we. Our team monitors campaigns in real time, refines bids and creatives, and scales what works while pausing what doesn’t. Sustained improvement in ROAS, guaranteed.
Our Proven Process in Paid ads.
A structured, repeatable framework that delivers consistent results from day one.
01 — Discovery & Audit
We audit your existing accounts, analyse competitors, and identify quick wins and structural improvements before spending a single cent.
02 — Strategy & Planning
We build a custom campaign strategy aligned to your goals — defining target audiences, channel mix, budget allocation, and KPIs.
03 — Launch & Test
Campaigns go live with structured A/B tests across ad copy, creatives, and landing pages to identify top performers fast.
04 — Optimise & Scale
We continuously refine bids, audiences, and creatives — scaling budgets into proven winners to compound your returns over time.
What Our Clients Say
★★★★★
“LeadWise cut our Google Ads CPA by 38% in the first 60 days. Their team is proactive, transparent, and genuinely invested in our growth.”
James Thornton
★★★★★
“Our Facebook Ads ROAS went from 1.8× to 4.2× within three months. The reporting is crystal clear and the team is always one step ahead.”
Sarah Mitchell
★★★★★
“Switched from our previous agency and saw immediate improvement. LeadWise restructured our entire Google Ads account and doubled our lead volume.”
David Okafor
Frequently Asked Questions
How quickly will I see results from paid ads?
Most clients see initial data and early optimisation signals within the first 2–4 weeks. Meaningful performance improvements typically emerge within 60–90 days as we gather data, refine targeting, and scale winning ad sets.
What is the minimum budget required to get started?
We recommend a minimum monthly ad spend of R10,000–R15,000 to generate statistically meaningful data and allow for proper optimisation. Our management fees are separate and scale with your budget.
Which platforms do you manage ads on?
We manage campaigns across Google Ads, Microsoft Advertising, Facebook, Instagram, LinkedIn, TikTok, and YouTube. We recommend the right channel mix based on your audience, goals, and budget.
Do you require long-term contracts?
We work on a rolling monthly basis with a recommended minimum commitment of 3 months to allow sufficient time for optimisation and meaningful results. We believe in earning your business every month.
How do you measure and report on campaign performance?
You receive access to a live reporting dashboard plus weekly email summaries covering key metrics: ROAS, CPA, CTR, conversion rate, and spend. Monthly strategy calls ensure you’re always aligned on performance and next steps.
Ready to Grow Your Revenue with Paid Ads?
Fill out the form below and our paid ads specialists will get back to you with a custom strategy and free account audit.