Effective date: July 2026 Company: Leadwise Marketing Website: https://leadwisemarketing.com
This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, how long we keep it, and the rights available to visitors in the United States and the European Union. It applies to visitors, clients, prospects, and users of our website and services.
Information We Collect and How We Use It
What we collect
- Contact and account data: name, email address, phone number, company name, billing details when you contact us, request a quote, or register for an account.
- Communications: messages you send us, support requests, and any files you provide.
- Comments: data submitted in comment forms (name, email, website), plus your IP address and browser user agent for spam detection.
- Usage and technical data: pages visited, time on site, referral source, device and browser information, IP address, and cookies.
- Marketing and analytics data: interactions with our emails, ads, and marketing campaigns.
- Media metadata: images you upload; note that images may contain embedded location data (EXIF GPS).
How we use your data
- To provide services: deliver marketing services, proposals, reports, and client support.
- To operate the website: manage accounts, process payments, and secure our systems.
- To improve services: analyze usage, run A/B tests, and optimize content.
- To communicate: send transactional messages, service updates, and marketing where you have consented.
- For legal and security purposes: detect and prevent fraud, enforce our terms, and comply with legal obligations.
Lawful bases For EU residents we rely on consent, performance of a contract, legitimate interests (e.g., site security, marketing optimization), and legal obligations as applicable.
Cookies Tracking and Similar Technologies
Cookies we use
- Comment cookies: if you leave a comment you may opt in to save your name, email, and website in cookies for one year.
- Login cookies: temporary cookie to check if your browser accepts cookies; login cookies last two days; “Remember Me” persists for two weeks.
- Screen options cookies: last for one year.
- Post edit cookie: indicates the post ID you edited; expires after one day.
- Analytics and advertising cookies: used to measure site performance and deliver relevant ads; durations vary by provider.
Your choices You can manage cookie preferences through your browser settings and opt out of targeted advertising via industry opt-out tools. Disabling cookies may affect site functionality.
Comments Media and Embedded Content
Comments When visitors leave comments we collect the data shown in the comment form, plus the commenter’s IP address and browser user agent to help spam detection. An anonymized string (hash) of your email may be provided to the Gravatar service to check for an associated avatar. Gravatar’s privacy policy is available at https://automattic.com/privacy/. After approval, your profile picture is visible publicly next to your comment.
Media uploads If you upload images to the website, avoid embedding location data (EXIF GPS). Visitors can download images and extract any embedded metadata.
Embedded content Articles may include embedded content (videos, images, social posts). Embedded content behaves as if you visited the third‑party site directly; those sites may collect data about you, use cookies, and track interactions. We are not responsible for third‑party privacy practices.
Who We Share Your Data With and International Transfers
Service providers We share data with trusted vendors who help us operate the website and deliver services (hosting, analytics, email, CRM, payment processors, advertising platforms). These providers process data on our behalf under contract.
Legal and safety disclosures We may disclose data to comply with legal obligations, respond to lawful requests, protect rights and safety, or to investigate fraud or security issues.
Automated spam and security checks Visitor comments may be checked through automated spam detection services.
International transfers We operate globally and may transfer personal data to countries outside your jurisdiction, including the United States. When transfers occur from the EU, we use appropriate safeguards such as Standard Contractual Clauses or rely on an adequacy decision where available. If you are in a jurisdiction with specific transfer rules and want details, contact us.
California and US privacy rights If you are a California resident, you may have additional rights under the CCPA/CPRA, including the right to request disclosure of categories of personal information collected, the right to request deletion, and the right to opt out of the sale of personal information (we do not knowingly sell personal information of consumers under 16). We will not discriminate for exercising these rights.
Data Retention Security and Your Rights
How long we keep data
- Comments: retained indefinitely so we can recognize and approve follow‑ups automatically.
- Account and client data: retained for the duration of the client relationship and as required for billing, legal, or tax purposes.
- Inactive accounts and backups: retained for a reasonable period to meet legal and operational needs.
Security measures We implement administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. No system is completely secure; if a breach occurs we will follow applicable notification laws.
Your rights Depending on your jurisdiction you may have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your personal data (right to be forgotten) subject to legal exceptions.
- Restrict or object to processing.
- Data portability to receive a copy in a structured, machine‑readable format.
- Withdraw consent where processing is based on consent.
- Opt out of targeted advertising and the sale of personal information where applicable. To exercise rights, email privacy@leadwisemarketing.com with a clear subject line (for example: “Data Access Request”). We may need to verify your identity before fulfilling requests. EU residents may lodge a complaint with their local supervisory authority; California residents may contact the California Attorney General.
Changes to This Policy and Contact Information
Updates We may update this policy to reflect changes in our practices or legal requirements. We will post the revised policy on this page with an updated effective date.
Contact us For questions, requests, or privacy concerns contact: Email: ogs@leadwisemarketing.com Address: LeadwiseMarketing (see website for current business address)
Children Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, contact us and we will take steps to delete it.