# LeadWise Marketing

> LeadWise Marketing is a lead generation agency for service businesses. It builds and manages Google Ads and Meta Ads campaigns, landing pages, lead capture and conversion tracking that turn paid traffic into qualified enquiries. The company is owner-operated, based in Cape Town, South Africa, and works remotely with service businesses in the United States and Europe.

Key facts:

- What it does: builds and manages lead generation systems for service businesses (done-for-you lead generation, Google Ads, Meta Ads, landing pages, lead capture, conversion tracking, lead qualification).
- Who it serves: owners and decision-makers of service businesses in the United States and Europe, especially plumbing, HVAC, electrical, roofing, solar and home improvement companies, and also cleaning, landscaping and consulting businesses.
- Where it is: Cape Town, South Africa (UTC+2). Owner-operated. Registered as LeadWise Marketing (Pty) Ltd, registration 2026/669546/07. Works with clients remotely.
- How it works: strategy, traffic (Google and Meta), conversion (focused landing pages), lead capture (forms, calls, tracking), measurement (leads, cost per lead, conversion rate, and sales outcomes where CRM data is available).
- Pricing: not published. Pricing depends on scope, channels and markets; contact LeadWise for pricing. Every engagement starts with a free lead generation audit and a written plan.
- What it does not claim: no guaranteed lead volumes or rankings; no published client results or testimonials yet.
- Contact: ogs@leadwisemarketing.com · WhatsApp +27 81 458 5909 · Free lead generation audit: https://leadwisemarketing.com/contact/

## Company

- [Lead generation for service businesses: Stop guessing which ads bring in the work.](https://leadwisemarketing.com/index.md): Homepage: what LeadWise does, the lead generation system, services, industries, measurement and FAQs.
- [Get a free, honest look at your lead generation](https://leadwisemarketing.com/contact/index.md): Contact details, the free audit request form, and the About LeadWise section.

## Services

- [Lead generation services built around your sales pipeline](https://leadwisemarketing.com/services/index.md): Lead generation services for service businesses: done-for-you lead generation, Google Ads, Meta Ads, landing pages, lead capture and PPC management.
- [Google Ads management for contractors and service businesses](https://leadwisemarketing.com/services/google-ads/index.md): Google Ads management for contractors and service businesses: campaigns built around your best services, matched landing pages and call tracking.
- [Facebook ads for contractors that generate real leads](https://leadwisemarketing.com/services/meta-ads/index.md): Facebook ads for contractors: Meta lead generation campaigns on Facebook and Instagram with qualifying forms, landing pages and lead tracking.
- [PPC management services for contractors and service businesses](https://leadwisemarketing.com/services/ppc/index.md): PPC management services for contractors: paid search audits, account restructures and ongoing optimization focused on cost per lead and lead quality.
- [Build a lead generation system that turns traffic into enquiries](https://leadwisemarketing.com/services/lead-generation/index.md): Lead generation systems for service businesses: landing pages, lead capture, qualification, call tracking and routing that turn paid traffic into enquiries.
- [Done-for-you lead generation for service businesses](https://leadwisemarketing.com/services/get-leads/index.md): Done-for-you lead generation for service businesses: we plan, build and run your ads, landing pages, tracking and lead alerts, and send enquiries to your phone.

## Industries

- [Lead generation for contractors and home service businesses](https://leadwisemarketing.com/industries/index.md): Lead generation for contractors and home services: plumbing, HVAC, electrical, roofing, solar and remodeling, plus cleaning, landscaping and consulting.
- [Plumbing lead generation and marketing for plumbers](https://leadwisemarketing.com/industries/plumbing/index.md): Plumbing marketing and lead generation for plumbers: Google Ads for emergency and planned work, call-first landing pages and call tracking.
- [HVAC lead generation for heating and cooling companies](https://leadwisemarketing.com/industries/hvac/index.md): HVAC lead generation and marketing for heating and cooling companies: Google Ads, Meta Ads and landing pages planned around seasonal demand and job type.
- [Electrician marketing and lead generation for electrical contractors](https://leadwisemarketing.com/industries/electrical/index.md): Electrician marketing and lead generation: service-specific Google Ads, landing pages and qualification for panel upgrades, EV chargers and rewiring.
- [Roofing lead generation for roofing contractors](https://leadwisemarketing.com/industries/roofing/index.md): Roofing lead generation for roofing contractors: Google Ads and Meta Ads for repair, replacement and storm work, with homeowner qualification and call tracking.
- [Solar lead generation for solar installers](https://leadwisemarketing.com/industries/solar/index.md): Solar lead generation for installers: Meta Ads and Google Ads with qualifying forms, accurate messaging and follow-up built for a long decision cycle.
- [Home improvement marketing and lead generation for remodelers](https://leadwisemarketing.com/industries/home-improvement/index.md): Home improvement marketing for remodelers: Meta Ads and Google Ads for kitchens, bathrooms and windows, with project and budget qualification.
- [Lead generation for consultants and consulting firms](https://leadwisemarketing.com/industries/consulting/index.md): Lead generation for consulting firms and consultants: Google Ads, Meta Ads and landing pages that turn the right prospects into booked discovery calls.
- [Cleaning business marketing and lead generation](https://leadwisemarketing.com/industries/cleaning/index.md): Cleaning business marketing: Google Ads, Meta Ads and landing pages that bring in residential and commercial cleaning leads, with lead qualification.
- [Landscaping marketing and lead generation for landscapers](https://leadwisemarketing.com/industries/landscaping/index.md): Landscaping marketing and lead generation: Google Ads, Meta Ads and landing pages for lawn care, garden maintenance and landscape design projects.

## Guides

- [Lead generation insights](https://leadwisemarketing.com/blog/index.md): Index of all lead generation guides.
- [Lead generation funnel: From ad click to customer](https://leadwisemarketing.com/blog/lead-generation-funnel/index.md): What a lead generation funnel is, the six stages from ad click to paying customer, and how service businesses find where their funnel is leaking.
- [Google Ads for contractors and service businesses: How to turn search intent into leads](https://leadwisemarketing.com/blog/google-ads-for-service-businesses/index.md): Google Ads for contractors and home service businesses: read search intent, structure campaigns by service, cut wasted clicks, and track every call and form.
- [Google Ads vs Facebook Ads for lead generation](https://leadwisemarketing.com/blog/google-ads-vs-facebook-ads/index.md): Google Ads vs Facebook Ads for lead generation: how intent, lead quality, cost and sales cycle differ, and how service businesses should choose or combine them.
- [Why your landing page is not generating enough leads](https://leadwisemarketing.com/blog/landing-page-not-generating-leads/index.md): Landing page getting clicks but no leads? Nine reasons a lead generation landing page underperforms, from message mismatch to slow mobile load, and the fixes.
- [How much does Google Ads cost for a service business?](https://leadwisemarketing.com/blog/google-ads-cost-service-business/index.md): How much Google Ads costs for service businesses in 2026: cost-per-click estimates for common trade searches, what drives cost per lead, and setting a budget.
- [Cost per lead vs customer acquisition cost: What service businesses should track](https://leadwisemarketing.com/blog/cost-per-lead-vs-cost-per-customer/index.md): Cost per lead vs customer acquisition cost for service businesses: how to calculate both, why cheap leads can cost more, and how to track marketing ROI.
- [Speed to lead: Why the first five minutes decide who gets the job](https://leadwisemarketing.com/blog/speed-to-lead/index.md): What speed to lead means for service businesses, why response time decides who wins the job, a realistic target, and how to respond faster without hiring.
- [Negative keywords for service businesses: Stop paying for the wrong searches](https://leadwisemarketing.com/blog/negative-keywords-service-business/index.md): A starter negative keywords list for service businesses: block job, DIY, free and supplier searches in Google Ads, plus trade-specific examples.
- [Google Local Services Ads vs Google Search Ads: Which should you run?](https://leadwisemarketing.com/blog/local-services-ads-vs-google-ads/index.md): Google Local Services Ads vs Search Ads: how each charges, where they appear, what you control, and what changes as LSA moves into Google Ads in 2026.
- [Performance Max for lead generation: When it works and when it wastes money](https://leadwisemarketing.com/blog/performance-max-lead-generation/index.md): Performance Max for lead generation: how PMax works for service businesses, why it can fill a pipeline with junk leads, and the setup it needs to work.
- [Call tracking for service businesses: How to know which ads make the phone ring](https://leadwisemarketing.com/blog/call-tracking-service-business/index.md): Call tracking for small service businesses: how it works, what to track, how to connect calls to Google Ads and Meta, and what call recordings teach you.
- [Facebook lead ads vs landing pages: Which gets better leads?](https://leadwisemarketing.com/blog/facebook-lead-ads-vs-landing-pages/index.md): Facebook lead ads (instant forms) vs landing pages for service businesses: cost, lead quality and speed compared, and when to use each, or both.
- [Facebook ad creative for service businesses: What actually gets people to enquire](https://leadwisemarketing.com/blog/meta-ads-creative-service-business/index.md): Facebook and Instagram ad creative for service businesses: what to show, what to say, ad ideas for contractors, and how to test on a small budget.
- [How to fix poor lead quality from Facebook lead ads](https://leadwisemarketing.com/blog/facebook-lead-quality/index.md): Why Facebook lead ads bring in junk leads, and seven fixes: higher-intent forms, qualifying questions, better creative, and sending outcomes back to Meta.
- [The service business landing page checklist](https://leadwisemarketing.com/blog/service-business-landing-page-checklist/index.md): A practical landing page checklist for service businesses running ads: message match, proof, forms, calls, speed, mobile and tracking.
- [How many fields should a lead capture form have?](https://leadwisemarketing.com/blog/lead-form-fields/index.md): How many fields a lead capture form should have: how form length affects lead volume and quality, which fields to keep, and when multi-step forms win.
- [Google Business Profile for contractors: Turning your listing into leads](https://leadwisemarketing.com/blog/google-business-profile-leads/index.md): Google Business Profile for contractors and service businesses: categories, service areas, reviews, photos and tracking that turn your listing into calls.
- [Offline conversion tracking: Teach Google and Meta what a real customer looks like](https://leadwisemarketing.com/blog/offline-conversion-tracking/index.md): Offline conversion tracking for lead generation: send qualified leads and closed jobs back to Google Ads and Meta so bidding optimizes for customers.
- [How to split a small ad budget between Google and Meta](https://leadwisemarketing.com/blog/google-vs-meta-budget-split/index.md): How service businesses should split a small ad budget between Google Ads and Facebook Ads, where the first dollar should go, and when to move money.
- [Seasonal advertising for service businesses: Plan for the peaks and the quiet months](https://leadwisemarketing.com/blog/seasonal-advertising-service-business/index.md): How HVAC, roofing, landscaping and other service businesses should plan ad budgets around seasonal demand, with US search data and what to do in quiet months.
- [What missed calls really cost a service business](https://leadwisemarketing.com/blog/cost-of-missed-calls/index.md): What missed calls cost a service business, why callers rarely leave voicemails, and how to answer more, including missed call text back and call routing.
- [A lead follow-up sequence for service businesses that do not have a sales team](https://leadwisemarketing.com/blog/lead-follow-up-sequence/index.md): A simple lead follow-up sequence for service businesses: when to call, text and email new leads, how many attempts to make, and what to say each time.
- [How reviews affect your lead conversion rate](https://leadwisemarketing.com/blog/reviews-and-conversion-rate/index.md): How online reviews affect whether visitors contact a service business, where to show them on landing pages, and how to get more of them.
- [Twelve questions to ask before hiring a PPC agency](https://leadwisemarketing.com/blog/hiring-a-ppc-agency/index.md): How to choose a PPC agency: twelve questions service businesses should ask about account ownership, tracking, reporting, fees and contracts before hiring.
- [Google Ads Quality Score explained for service businesses](https://leadwisemarketing.com/blog/google-ads-quality-score/index.md): What Google Ads Quality Score is, its three components, how it affects what you pay per click, and practical ways a service business can improve it.
- [Retargeting for service businesses: Bringing back visitors who did not call](https://leadwisemarketing.com/blog/retargeting-service-business/index.md): How service businesses can use retargeting on Meta and Google to bring back website visitors, which audiences to use, and how to avoid wasting spend.
- [How to get roofing leads: Eight channels ranked for roofing contractors](https://leadwisemarketing.com/blog/how-to-get-roofing-leads/index.md): How roofing contractors get more leads: Google Search, Local Services Ads, Meta, referrals, storm response and lead buying, ranked by cost and control.
- [How to get more plumbing leads without buying shared ones](https://leadwisemarketing.com/blog/how-to-get-plumbing-leads/index.md): Practical ways plumbers get more leads: emergency search ads, Local Services Ads, Google Business Profile, call handling and repeat customers.
- [How to get solar leads that turn into signed contracts](https://leadwisemarketing.com/blog/how-to-get-solar-leads/index.md): How solar installers generate their own leads with Google, Meta and referrals, why bought solar leads often disappoint, and how to qualify before the site visit.
- [How to get landscaping leads in busy and quiet seasons](https://leadwisemarketing.com/blog/how-to-get-landscaping-leads/index.md): Landscaping lead generation for residential and commercial work: search ads, Meta, Google Business Profile, maintenance contracts and seasonal budgets.
- [How to get house cleaning clients who book again](https://leadwisemarketing.com/blog/how-to-get-house-cleaning-clients/index.md): How residential and carpet cleaning businesses get more clients: local search, Meta ads, referral offers and turning one-off cleans into recurring bookings.
- [Commercial cleaning leads: How to win office and facility contracts](https://leadwisemarketing.com/blog/commercial-cleaning-leads/index.md): How commercial cleaning companies generate leads for office, medical and facility contracts, from Google search to direct outreach, and what a contract is worth.
- [Commercial roofing leads: Reaching property and facility managers](https://leadwisemarketing.com/blog/commercial-roofing-leads/index.md): How commercial roofing contractors generate leads: search ads, maintenance programs, property manager outreach, LinkedIn and what a qualified lead looks like.
- [An HVAC marketing plan built around the seasons](https://leadwisemarketing.com/blog/hvac-marketing-plan/index.md): A practical HVAC marketing plan: seasonal budgets for AC and furnace demand, which channels to use when, maintenance agreements and what to measure.
- [Plumbing marketing ideas that bring in calls, not just clicks](https://leadwisemarketing.com/blog/plumbing-marketing-ideas/index.md): Plumbing marketing ideas sorted by how quickly they produce calls, from emergency search ads and call answering to reviews, water heater campaigns and trucks.
- [Roofing marketing ideas for contractors who want fewer tire-kickers](https://leadwisemarketing.com/blog/roofing-marketing-ideas/index.md): Roofing marketing ideas that improve lead quality: replacement-focused ads, project photos, financing offers, storm plans, reviews and neighborhood campaigns.
- [Electrical contractor marketing: Ideas that fill the schedule](https://leadwisemarketing.com/blog/electrical-contractor-marketing/index.md): Marketing ideas for electrical contractors: search ads by job type, panel and EV charger campaigns, Google Business Profile, reviews and builder relationships.
- [Solar marketing ideas for installers who want fewer, better leads](https://leadwisemarketing.com/blog/solar-marketing-ideas/index.md): Solar marketing ideas that improve close rates: local proof, savings estimates, referral programs, battery and EV angles, and honest messaging.
- [Marketing for remodeling and general contractors: Winning larger projects](https://leadwisemarketing.com/blog/remodeling-contractor-marketing/index.md): How remodeling and general contractors market for larger projects: portfolio-led ads, budget qualification, consultations, long follow-up and referrals.
- [Window and door contractor marketing: Generating replacement leads](https://leadwisemarketing.com/blog/window-and-door-contractor-marketing/index.md): How window and door replacement companies generate leads: search ads, Meta, in-home consultations, comfort and noise angles, financing and follow-up.
- [Google Ads for plumbers: A campaign setup that pays for itself](https://leadwisemarketing.com/blog/google-ads-for-plumbers/index.md): How plumbers should set up Google Ads: emergency and planned campaigns, call ads, service-area targeting, negative keywords, schedules and call tracking.
- [Google Ads for HVAC companies: Campaigns, budgets and seasons](https://leadwisemarketing.com/blog/google-ads-for-hvac/index.md): An HVAC PPC guide: separate repair, replacement and maintenance campaigns, move budget with the weather, track calls and bid toward booked jobs.
- [Google Ads for roofers: How to pay for replacements, not repairs](https://leadwisemarketing.com/blog/google-ads-for-roofers/index.md): How roofing contractors should run Google Ads: replacement and repair keywords, storm response, landing pages with project photos, and tracking signed jobs.
- [Google Ads for electricians: Setting up campaigns by job type](https://leadwisemarketing.com/blog/google-ads-for-electricians/index.md): How electricians should run Google Ads: campaigns by job type, panel upgrades and EV chargers, call ads, service radius, negative keywords and tracking.
- [PPC for contractors: A plain-English guide to paid search](https://leadwisemarketing.com/blog/ppc-for-contractors/index.md): What PPC means for contractors, how Google Ads and Local Services Ads charge, what to budget, what to measure, and the mistakes that waste the most money.
- [Google Local Services Ads: A guide for contractors](https://leadwisemarketing.com/blog/google-local-services-ads-guide/index.md): How Google Local Services Ads work: verification, the Google Verified badge, pay-per-lead pricing, ranking, disputes and when they are worth it.
- [Facebook ads for contractors: When they work and how to run them](https://leadwisemarketing.com/blog/facebook-ads-for-contractors/index.md): How contractors can use Facebook and Instagram ads for leads: which trades suit Meta, campaign setup, instant forms vs landing pages, creative and budgets.
- [Facebook ads for roofers: Creative, targeting and lead quality](https://leadwisemarketing.com/blog/facebook-ads-for-roofers/index.md): How roofing companies run Facebook ads that produce real inspections: local targeting, project creative, qualifying forms, storm timing and fast follow-up.
- [Facebook ads for solar installers: Leads that pick up the phone](https://leadwisemarketing.com/blog/facebook-ads-for-solar/index.md): How to get solar leads on Facebook: creative that sets honest expectations, qualifying instant forms, homeowner filters, CRM sync and fast contact.
- [Angi leads vs running your own ads: What contractors should know](https://leadwisemarketing.com/blog/angi-leads-vs-own-ads/index.md): How Angi and similar lead marketplaces compare with running your own Google and Meta ads: shared and exclusive leads, cost, control and when to use each.
- [Exclusive vs shared leads: What the difference costs you](https://leadwisemarketing.com/blog/exclusive-vs-shared-leads/index.md): The difference between exclusive and shared leads for contractors, how to compare their real cost, and the questions to ask any lead seller.
- [Pay-per-call leads: How they work and when they make sense](https://leadwisemarketing.com/blog/pay-per-call-leads/index.md): How pay-per-call lead programs work for plumbers and other trades, what counts as a billable call, common pitfalls and how they compare with your own call ads.
- [Missed call text back: Keep the caller you could not answer](https://leadwisemarketing.com/blog/missed-call-text-back/index.md): How missed call text back works, what the message should say, the basics of business texting rules in the US, and how to measure recovered jobs.
- [How much do leads cost? A guide by trade](https://leadwisemarketing.com/blog/how-much-do-leads-cost-by-trade/index.md): What drives cost per lead for roofing, solar, HVAC, plumbing and other trades, why published averages mislead, and how to work out what you can afford.
- [How contractors can get more Google reviews without breaking the rules](https://leadwisemarketing.com/blog/google-reviews-for-contractors/index.md): A simple system for contractors to get more Google reviews: when to ask, what to send, how to reply, and what Google and the FTC do not allow.
- [How to choose a lead generation company for your service business](https://leadwisemarketing.com/blog/choosing-a-lead-generation-company/index.md): How service businesses compare lead generation companies and agencies: lead ownership, exclusivity, pricing models, tracking, contracts and red flags.
- [Lead generation for contractors: How to build a steady flow of jobs](https://leadwisemarketing.com/blog/lead-generation-for-contractors/index.md): Lead generation for contractors: which channels work, what a lead should cost, how to qualify enquiries and how to build a system that keeps jobs coming.
- [Lead generation agency: What it does and what it costs](https://leadwisemarketing.com/blog/lead-generation-agency-cost/index.md): What a lead generation agency does for service businesses, the common pricing models, what should be included and how to compare quotes in the US and UK.
- [How much does PPC management cost? Fees explained for service businesses](https://leadwisemarketing.com/blog/ppc-management-cost/index.md): How PPC management fees work: flat monthly fees, percentage of ad spend and setup fees, what good management includes, and how to judge the cost against leads.
- [HVAC marketing agency: What they do and how to choose one](https://leadwisemarketing.com/blog/hvac-marketing-agency/index.md): What an HVAC marketing agency should do: seasonal budgets, separate repair and replacement campaigns, honest reporting and questions to ask before you hire.
- [Plumbing marketing agency: How to choose one that brings in jobs](https://leadwisemarketing.com/blog/plumbing-marketing-agency/index.md): How to choose a plumbing marketing agency: what it should manage, why emergency and planned work need separate campaigns, how fees work and what to ask.
- [Roofing marketing agency: What to look for before you sign](https://leadwisemarketing.com/blog/roofing-marketing-agency/index.md): What a roofing marketing agency should deliver: repair, replacement and storm campaigns, inspection-booking pages, lead qualification and honest reporting.
- [Contractor marketing: Ten strategies that bring in booked jobs](https://leadwisemarketing.com/blog/contractor-marketing-strategies/index.md): Ten contractor marketing strategies grouped by speed: search ads, Local Services Ads, your Business Profile, reviews, Meta Ads, landing pages and follow-up.
- [General contractor marketing: How to win bigger projects online](https://leadwisemarketing.com/blog/general-contractor-marketing/index.md): Marketing for general contractors: project pages with real photos, search campaigns for high-value work, budget qualification and follow-up for long sales.
- [HVAC lead generation companies: How to compare your options](https://leadwisemarketing.com/blog/hvac-lead-generation-companies/index.md): The four types of HVAC lead generation companies, shared marketplaces, pay-per-call networks, Local Services Ads and agencies, and how to compare real costs.
- [How to get HVAC leads: Seven channels that work year-round](https://leadwisemarketing.com/blog/how-to-get-hvac-leads/index.md): How HVAC companies get more leads: Google Search, Local Services Ads, your Business Profile, maintenance plans, Meta Ads and referrals, planned by season.
- [Home service lead generation: Where the jobs come from](https://leadwisemarketing.com/blog/home-service-lead-generation/index.md): Home service lead generation explained: search ads, Local Services Ads, maps, social ads and marketplaces, how each is priced, and how to start with Google Ads.
- [How to get home improvement leads without buying shared ones](https://leadwisemarketing.com/blog/how-to-get-home-improvement-leads/index.md): How remodelers and home improvement contractors get exclusive leads: project-specific ads, galleries, qualifying forms and follow-up for long decisions.
- [Landscaping marketing: Ideas that fill the calendar](https://leadwisemarketing.com/blog/landscaping-marketing-ideas/index.md): Landscaping marketing ideas that work: separate maintenance and design campaigns, local search, neighborhood proof, seasonal offers and recurring contracts.
- [Cleaning business marketing: How to win recurring clients](https://leadwisemarketing.com/blog/cleaning-business-marketing/index.md): Cleaning business marketing that builds recurring revenue: residential and commercial campaigns, simple quotes, reviews, and follow-up that wins contracts.
- [Electrician leads: Where good ones come from](https://leadwisemarketing.com/blog/electrician-leads/index.md): Where electricians get quality leads: search ads by job type, Local Services Ads, builder and property manager relationships, and why bought leads disappoint.
- [Residential vs commercial solar leads: How to generate and qualify each](https://leadwisemarketing.com/blog/residential-vs-commercial-solar-leads/index.md): How residential and commercial solar leads differ in source, sales cycle and qualification, and how to generate qualified solar leads for each market.
- [Lead generation for consultants: How to fill a pipeline with the right clients](https://leadwisemarketing.com/blog/lead-generation-for-consultants/index.md): Lead generation for consultants and professional service firms: search ads for problem keywords, useful content, LinkedIn and Meta, and qualifying calls.
- [Lead generation for UK tradespeople: Where the work comes from](https://leadwisemarketing.com/blog/lead-generation-for-tradesmen-uk/index.md): How UK tradespeople get leads: Google search and Local Services Ads, Business Profile, directories like Checkatrade and MyBuilder, social ads and referrals.
- [Checkatrade, MyBuilder, Rated People or your own ads? A UK comparison](https://leadwisemarketing.com/blog/checkatrade-vs-own-ads-uk/index.md): How Checkatrade, MyBuilder, Rated People and Bark charge UK tradespeople, how many trades see each lead, and when your own Google Ads work out cheaper.
- [Google Ads for UK tradespeople: Setup, costs and Local Services Ads](https://leadwisemarketing.com/blog/google-ads-for-tradesmen-uk/index.md): How UK tradespeople can run Google Ads profitably: campaigns by job type, postcode targeting, call tracking, budgets in pounds and Local Services Ads.
- [Lead generation glossary](https://leadwisemarketing.com/glossary/index.md): Plain-English definitions of 34 lead generation, Google Ads, Meta Ads and tracking terms for service businesses, from cost per lead to Consent Mode.

## Optional

- [Privacy policy](https://leadwisemarketing.com/privacy/index.md): How LeadWise Marketing collects, uses and protects personal information under the GDPR, the UK GDPR and POPIA, and how to use your privacy rights.
- [Terms and conditions](https://leadwisemarketing.com/terms/index.md): The terms and conditions that govern use of the LeadWise Marketing website, including content, liability and governing law.
- [Cookie policy](https://leadwisemarketing.com/cookies/index.md): How the LeadWise Marketing website uses cookies and similar technologies, why nothing tracks you before you consent, and how to change your choices.

## Machine-readable

- [Sitemap](https://leadwisemarketing.com/sitemap.xml): all indexable pages
- [Full site text](https://leadwisemarketing.com/llms-full.txt): every page as Markdown in one file
- [RSS feed](https://leadwisemarketing.com/blog/feed.xml): latest lead generation guides